Billions is filled with stories of power and corruption and fans are obsessed with the high production value and quality writing. We partnered with Showtime to drive anticipation and generate excitement for the season 4 premiere of the hit series Billions. Season 3 of Billions ended with new partnerships and high stakes - how do we inspire new fans to catch up while keeping the core fan base engaged? We leaned into the rivalries and camaraderies of season 4. Our content was powerful, premium, and shareable and highlighted the large cast of characters, powerful dialogue, and jaw-dropping moments that fans love. Additionally, our engagement tactics shined a spotlight on the influencers and super fans who expressed their love for the series.