As advertising trends shift away from traditional TV spots and move towards the muted world of social media platforms and wireless devices, storytelling in advertising has taken a new form – one that doesn’t have to be heard to be understood. When 3-IN-ONE Oil acquired national distribution in 3,300 Wal-Mart stores for their all-new 3-IN-ONE RVcare products, the product line was new and organic discovery of it unlikely. So they tasked Art Machine with creating awareness and driving RV owners into stores for purchase. Art Machine created three social spots focused on stopping power, while allowing for messaging even if the audio wasn’t enabled in the fans’ newsfeed. The resulting spots took viewers along for the ride during particularly humorous, sticky situations.