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It’s not every day (or year) that a new car brand comes to America – especially one as iconic as Alfa Romeo. Art Machine spent over a year and a half crafting the perfect launch spot for the Italian automotive brand, after their long-felt 20-year absence from the United States. The 60-second spot premiered during the big game, and introduced Americans to the most perfectly engineered sports sedan in history – the Alfa Romeo Giulia.


In 2017, an icon returned to America after a 20-year absence. For its debut, Art Machine worked closely with one of Italy’s most storied brands to craft a launch spot as passionate and precise as the brand itself. The result? A spot introducing American audiences to an icon’s newest masterpiece of engineering—the Alfa Romeo Giulia.

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