L.A. OUR WAY.
The L.A. Clippers were carving out a new identity, separate of their across-town counterparts, the Lakers. We helped them with a massive study of the market and potential customers, investigating what white space was available for the brand, and what fans thought of them. Coming out of this, the Clippers landed on a new tagline, “L.A. Our Way.” These words were paired with more gritty images like street ball and downtown L.A., underscoring the message of Doc Rivers that these specific players harkened back to an older, tougher time of basketball.
We built in-arena, digital, video, ticket and social campaigns that brought this look and feel to life.
DISPLAY BANNERS
IN-ARENA BANNERS
TUNNEL BANNERS
LA MVP EXPLORE
BLACK FRIDAY AND CYBER MONDAY PROMOTIONS
IT TAKES EVERYTHING
The L.A. Clippers wanted a new agency, familiar with sports and ready to radically transform how they go to market and target consumers. The Clippers began their season on the heels of the Chris Paul trade and challenged us to build OOH and TV that gets notice – and digital that massively increases ticket sales.
We built art that finally allowed the organization to own their color palette, social content that began building more fans, and a TV/OOH campaign that got Angelenos excited. More than that – we got results. In the first month of the season, single-game ticket sales were up 90%, ticket revenue up 300%, and average transaction amount up 180%.
7-MAN ART: 2017 LAUNCH
TV SPOT
DIGITAL
SOCIAL CONTENT
IN-ARENA
