If you've ever thought that you have what it takes to win a baking competition, despite not having the talent or experience to back up that confidence, then Nailed It! on Netflix is the reality show for you.

For season 2, we concepted a strategic rollout centered on a very special social crossover episode that we cut featuring the Fab 5 from Queer Eye! Our social episode made the internet go wild and was picked up by outlets including EW, Hello Giggles, TV Guide, Jezebel, Bustle, Eater, and many others. EW said, "It's the most fabulous crossover you never knew you needed!"

Our additional work on the series included creating social assets, such as Instagram stickers, GIFs, and editorial videos, as well as community management in both English and Spanish across all Nailed It! platforms.