Ray Donovan, LA’s preeminent fixer, took his unique set of skills to the East Coast for Season 6 and we partnered with Showtime for every step of the way. We took a fan-first approach by leaning into the high-action, badass moments that fans have loved since Season 1. We produced stylized creative around those high-impact moments to generate buzz for first-run viewing, in addition to maintaining excitement and engagement throughout the week. We also employed a unique air-night tactic to give the community a voice in deciding what moments they want to continue exploring beyond Sunday.