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The Jeep brand was reintroducing its limited-edition Grand Cherokee Trailhawk model to celebrate Jeep’s 75th anniversary. To premiere the trim line in a unique, action-packed way, Jeep called on Art Machine to help them turn the vehicle’s cameo in Fox’s summer blockbuster Independence Day: Resurgence into an integrated campaign that would connect the two brands’ DNA and highlight key selling features. In addition to the spot, we created out-of-home, dealership print, social, and other online content.

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