ESCAPING THE MADHOUSE: THE NELLIE BLY STORY

LIFETIME

Purposely getting committed to an asylum at the turn of the 20th century to get the real scoop on what's going on inside? That's dedication to the story. In sharing journalist Nellie Bly's true story, we created social videos that would bring the world of the asylum to light and highlight her journey. The content was meant to illustrate the unjust state of mental health at the time, while underscoring the risk that Nellie took to expose this. We partnered with Trailer Park to create a timeline video to anchor Nellie's story in real dates.