Adulting has never been easy. We partnered with ABC to grow and expand the audience of ABC’s Single Parents ahead of the season 2 premiere. To garner attention from potential adult fans who are not single parents, we identified that social content should focus on more mature themes, such as relationships, careers and personal growth. To engage the current audience as well as potential new audience members, we developed social creative that highlighted comical, relatable moments featuring dating fails, drinking and self-acceptance.