What does it mean to grow up on the South Side of Chicago? There's beauty and violence. Responsibility and revenge. Hope and struggle. These are just a few of the themes explored in this incredible series from Lena Waithe and Common. Through our social management of this series–from strategy to copywriting, publishing, and community management–we sought to connect with viewers through an authentic portrayal of the South Side and its multifaceted characters, especially through music and lifestyle.