It's truly survival of the fittest when taking the reigns of one of the most iconic sci-fi franchises of all time, and our social team was up for the challenge. Partnering with 20th Century Fox, we set our sights on developing best-in-class social marketing for the Physical and Digital home releases of The Predator. From visually-stunning launch ads to daily community engagement with the passionate fan base, we made sure to treat the source material with respect, while emphasizing what makes the classic IP so legendary. With an informed social strategy that spoke directly to the lifelong fans and new theatrical audiences alike, we can confirm that this hunt was a success!