TOP CHEF JR

NBCUNIVERSAL

In partnership with NBCUniversal and Trailer Park AV, we launched Top Chef Jr timed with Sprout to rebrand into Universal Kids. We developed a dual-audience channel strategy, catering towards parents of children 6-11 year old on Facebook, sharing edutainment content to inspire, and interacting with our viewers on Instagram, focusing on the hilarious moments and favorite characters that they know and love. From strategy, we created and executed all social content for the series, from copywriting and creative to publishing and community management.

Emmy Nomination: Outstanding Daytime Promotional Announcement - Topical